So far in 2018, we can see that many brands have lost their fear to use conventional colors or designs, and went for more risky things. This is a good thing, since new graphic design tools are being exploited that were not looked at before because of the fear of people not liking it. Here, Magia Poligrafii presents some graphic design trends to dive into in 2018:
Enough with the white, black, and gray already; bright colors are here to stay. Currently the brands that attract the most attention are the most colorful and risky ones, unique for their designs and innovation thanks to the use of not so conventional and typical colors that we are used to see everywhere. Even in some successful platforms like Spotify, we can see the unique designs with green, pink or neon colors as the people’s favorites.
GIFs, a new motion
A new innovation was the creation of moving images extracted from videos, GIFs. This is really being used as a form of promotion by different brands, or even in the design of different websites. Tumblr is an exemplary network of the massive use of GIF that gives more life to everything.
The cinemagraphs are similar to GIFs; the difference is that the cinemagraphs are photographs in movement. This is another trend that has been seen repeatedly in social networks or websites, which has really taken more force than ever in this 2018, and will possibly continue in 2019.
They have even created applications where you can make these cinemagraphs manually with your photos and without so much effort.
Large bold letters
The use of different fonts has been exploited this year in many designs, in a very cool and attractive way. Currently among any cool design, it’s normal to use more than 2 types of fonts separately or in different paragraphs. In addition, the letters that stand out, which are the largest, are shaded in bold.
Massive use of images
Currently, it’s a trend to use designs with background images and letters that stand out; something that has been adopted by highly recognized web pages or important brands. Also, they are being used as a form of promotion, through the most used social networks platforms like Instagram or Twitter, which are very well received by young people.
The illustrations have become very fashionable, which are used as a design in web pages, images in articles or in communication platforms. An example of this is the Slack platform and the massive use of illustrations as the main feature that attracts the most attention.
Design trends every year are more innovative, attractive and super cool. Therefore, these trends that have emerged in 2018 have come to officially stay. The more designs that emerge and become trends, the more people they will attract.