Paula Scher is a graphic designer, and a teacher. She has worked for the famous CBS Records, where she carried out the advertising area. Then, she worked for the label Atlantic Records, as an art director. In both jobs, she made the cover design of artists like Eric Gale, Bob James, David Howells, Leonard Bernstein and more; for that, she received several Grammy nominations for her designs.
A Woman with Power
Paula was also in charge of giving a new modern look to the image of the Museum of Modern Art, with the use of banners and newspaper ads, which became an artistic work highly admired by any design student. She also helped to provide identity through her designs to the Metropolitan Opera. And then she made new designs to give a new approach to the New York City Ballet that was exhibited through advertisements in Times Square, buses, taxies around the city.
Some of the highlights about her in the world of design were the use of Art Deco-based typography and Russian constructivism, which became an invention and revolutionized the world of typography. Her art has had such an impact on the world of art and design that even some of her artistic creations are exhibited at the New York Museum of Art, and in the Library of Congress in Washington.
Her Main Role
She is the creative director of the Pentagram design agency located in New York. She has also taught at the prestigious School of Visual Arts in New York, Yale University and the Tyler School of Art. Paula has received many awards and recognitions for her work in the world of design as the acknowledgments received by AIGA, The Type Directors Club, and more.
Magia Poligrafii understands she’s not only recognized for her invention of typography, but also for her hand-painted artistic creations. She also created a language through street typography and graffiti for The Public Theater. Paula is without a doubt a powerful, an innovative, creative woman, and an idol for anyone who is entering the world of graphic design and art.